{"id":136,"date":"2018-06-27T10:24:17","date_gmt":"2018-06-27T08:24:17","guid":{"rendered":"https:\/\/bilhandel.dk\/blog\/?p=136"},"modified":"2018-06-27T10:24:17","modified_gmt":"2018-06-27T08:24:17","slug":"derfor-skal-du-som-bilforhandler-vaelge-et-crm-system","status":"publish","type":"post","link":"https:\/\/bilhandel.dk\/blog\/derfor-skal-du-som-bilforhandler-vaelge-et-crm-system\/","title":{"rendered":"Derfor skal du som bilforhandler v\u00e6lge et CRM-system"},"content":{"rendered":"<p>Som bilforhandler m\u00f8der man ofte kunder, som er langt i sin beslutningsproces. Der er etableret et behov for en ny bil, og ofte via internettet ogs\u00e5 dannet et billede af hvilken type, og m\u00e5ske endda hvilket m\u00e6rke og model. Et CRM-system som fx <a href=\"https:\/\/abakion.dk\/\">Dynamics 365 vil underst\u00f8tte dine muligheder<\/a> for at f\u00f8lge en handel til d\u00f8rs, gennem hele kundens k\u00f8bsrejse \u2013 fra behovserkendelse til k\u00f8bs.<\/p>\n<p>Det er vigtigt at kende sine kunder for at give dem en god fornemmelse af, at man kender deres behov og hvad de s\u00f8ger i en bil. P\u00e5 den m\u00e5de kan man som bilforhandler optimere sin salgsindsats, s\u00e5 man prioriterer sin tid efter de kunder mest st\u00f8rst potentiale for at f\u00e5 lukket et salg.<\/p>\n<p>Er man flere personer om samme kunder, findes oplysningerne i samme CRM-system, og det er let at danne sig et overblik over, hvad der tidligere er blevet registreret om den specifikke kunde.<\/p>\n<p>V\u00e6lger du fx Dynamics 365, f\u00e5r du Microsoft Dynamics 365 Business Central, som giver dig det helt store overblik lige fra det finansielle over forsyningsk\u00e6den og multikanals-marketingsindsatser og kundeengagement til intelligent salg. Derudover er Dynamics 365 cloud-baseret, s\u00e5 det kan tilg\u00e5s uanset hvor man befinder sig. Samtidig f\u00e5s systemet som app til smartphones og tablets.<\/p>\n<p>&nbsp;<\/p>\n<h2>Styr p\u00e5 GDPR<\/h2>\n<p>Siden d. 25. maj 2018 er det med den opdaterede persondataforordning (GDPR) samtidig blevet vigtigt at holde styr p\u00e5 de data man har om sine kunder, samarbejdspartnere og ansatte. Derfor skal et CRM-system ogs\u00e5 have indbygget sikkerhed, s\u00e5 personf\u00f8lsomme data bliver holdt indenfor virksomhedens egne og evt. partneres systemer. GDPR g\u00e6lder b\u00e5de for sm\u00e5 og store virksomheder, og der kan gives b\u00f8der p\u00e5 <a href=\"https:\/\/finans.dk\/erhverv\/ECE9917677\/risikerer-millionboeder-danske-virksomheder-er-ikke-klar-til-skrappe-euregler\/?ctxref=ext\">op til 4 procent af en virksomheds globale oms\u00e6tning.<\/a> Det kan godt g\u00f8re en stor forskel p\u00e5 \u00e5rsregnskabet.<\/p>\n<p>&nbsp;<\/p>\n<h2>Smart markedsf\u00f8ring<\/h2>\n<p>Et CRM-system kan g\u00f8re ens virksomhed toptunet til at klare konkurrencen indenfor bilbranchen, men der skal ogs\u00e5 en m\u00e6ngde intelligent marketing til, hvis man vil ramme de rigtige mennesker med de rigtige budskaber. Hvis man ikke allerede g\u00f8r sig i online markedsf\u00f8ring fx via Google Adwords, Display bannere eller Facebook-annoncering, vil mindst en af disse v\u00e6re et rigtigt godt sted at starte.<\/p>\n<h2>Social engagement<\/h2>\n<p>Flere CRM-systemer integrerer som minimum indsigter i de sociale medier, ens virksomhed opererer p\u00e5. Disse indsigter vil yderligere hj\u00e6lpe med at drive intelligent markedsf\u00f8ring og salg. I st\u00f8rre systemer kan virksomhedens direkte styre sine SoMe profiler, s\u00e5 man kun beh\u00f8ver at l\u00e6se, skrive og influere sine f\u00f8lgere et sted fra.<\/p>\n<p>&nbsp;<\/p>\n<p>Kort sagt: et CRM-system giver dig et fuldt overblik over kundedata og kunderelationer. Det styrker i sidste ende din virksomheds salg og indtjening. Det kan spare dig for en masse tid med at samle data i forskellige systemer, og give dig realtime indsigter i alt fra socialt engagement til kunderejser.<\/p>\n","protected":false},"excerpt":{"rendered":"Som bilforhandler m\u00f8der man ofte kunder, som er langt i sin beslutningsproces. Der er etableret et behov for en ny bil, og ofte via internettet ogs\u00e5 dannet et billede af hvilken type, og m\u00e5ske endda hvilket m\u00e6rke og model. Et CRM-system som fx Dynamics 365 vil underst\u00f8tte dine muligheder for&hellip;\n","protected":false},"author":5,"featured_media":137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generelt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Derfor skal du som bilforhandler v\u00e6lge et CRM-system - BilHandel.dk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bilhandel.dk\/blog\/derfor-skal-du-som-bilforhandler-vaelge-et-crm-system\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Derfor skal du som bilforhandler v\u00e6lge et CRM-system - BilHandel.dk\" \/>\n<meta property=\"og:description\" content=\"Som bilforhandler m\u00f8der man ofte kunder, som er langt i sin beslutningsproces. 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