{"id":78,"date":"2018-05-16T11:06:22","date_gmt":"2018-05-16T09:06:22","guid":{"rendered":"https:\/\/bilhandel.dk\/blog\/?p=78"},"modified":"2021-06-22T11:38:06","modified_gmt":"2021-06-22T09:38:06","slug":"bilsalget-blomstrer-online","status":"publish","type":"post","link":"https:\/\/bilhandel.dk\/blog\/bilsalget-blomstrer-online\/","title":{"rendered":"Bilsalget blomstrer online"},"content":{"rendered":"<p><strong>En unders\u00f8gelse forudser, at behovet for fysiske bilforhandlere er dalende, og at forbrugeren forventes i h\u00f8jere grad at ville k\u00f8be deres bil online. Mercedes-Benz ansl\u00e5r, at 25 procent af deres salg i 2025 vil blive gennemf\u00f8rt online.<\/strong><\/p>\n<p>I fremtiden vil bilk\u00f8bere b\u00e5de bestille og betale deres bil digitalt, helt uden behov for at v\u00e6re til stede hos bilforhandleren.<\/p>\n<p>Det viser tal fra revisions- og r\u00e5dgivningsfirmaet KPMG\u2019s \u00e5rlige globale unders\u00f8gelse af bilbranchen. Unders\u00f8gelsen er baseret p\u00e5 interview med mere end 2.100 forbrugere over hele verden og 900 ledere i bil- og techbranchen.<\/p>\n<p>De fysiske detailforretninger vil blive reduceret med 30-50 procent allerede i 2025, mener mere end halvdelen af alle ledere, viser tal fra unders\u00f8gelsen.<\/p>\n<p>Samtidig giver lederne udtryk for, at i og med detailhandlen befinder sig i en transformationsfase, bliver de n\u00f8dt til at f\u00f8lge udviklingen og t\u00e6nke nye forretningsmodeller.<\/p>\n<p>&nbsp;<\/p>\n<h2>Den digitale k\u00f8bsrejse<\/h2>\n<p>Allerede i dag starter flere forbrugere deres bilk\u00f8b online. De sammenligner modeller, forhandlere, udstyr, priser osv., og det foreg\u00e5r i h\u00f8jere grad hjemme foran deres computer.<\/p>\n<p>Den digitale k\u00f8bsrejse ved k\u00f8b af bil kan dog v\u00e6re b\u00e5de lang og tidskr\u00e6vende. Forbrugerne har hver is\u00e6r mange forskellige behov, der skal d\u00e6kkes. For nogle er bilens st\u00f8rrelse og antal s\u00e6der v\u00e6sentlig, mens det for andre handler mere om br\u00e6ndstof\u00f8konomi.<\/p>\n<p>For forbrugerne giver det en tryghed, at de kan finde svar p\u00e5 en r\u00e6kke sp\u00f8rgsm\u00e5l, allerede inden de overhovedet kommer i kontakt med bilforhandleren.<\/p>\n<p>Det stiller store krav til bilm\u00e6rkerne og -forhandlernes websites, og det er n\u00f8dvendigt <a href=\"https:\/\/www.onlinepartners.dk\/strategi-vaekst\/360-online-markedsfoering\/\">at t\u00e6nke 360 graders online markedsf\u00f8ring<\/a>, s\u00e5 forbrugerne rammes i hele den digitale k\u00f8bsrejse.<\/p>\n<p>Forbrugerne skal n\u00e5s, hvad enten de s\u00f8ger overordnet inspiration, researcher et specifikt produkt eller sammenligner priser, forhandlere m.m.<\/p>\n<p>&nbsp;<\/p>\n<h2>De f\u00f8rste digitale tendenser<\/h2>\n<p>Hos Mercedes-Benz ansl\u00e5r de, at 25 procent af deres salg af b\u00e5de nye og <a href=\"https:\/\/bilhandel.dk\/brugte-biler\">brugte biler<\/a> vil blive gennemf\u00f8rt online inden 2025.<\/p>\n<p>Mercedes \u00f8nsker i fremtiden at tilbyde endnu flere digitale muligheder, og samtidig gent\u00e6nke deres forretningsmodel med den nye store indsats. Det sagde Mercedes\u2019 Global Sales Manager, Britta Seeger, i januar p\u00e5 Automotive News World Congress i Detroit.<\/p>\n<p>Derudover samarbejder Mercedes med sine forhandlere for at udviklet nye platforme og formater til at engagere kunder. De digitale muligheder g\u00f8r det desuden muligt at n\u00e5 potentielle kunder, der ikke n\u00f8dvendigvis er typiske <a href=\"https:\/\/bilhandel.dk\/brugte-biler\/mercedes\">brugte Mercedes-Benz<\/a> k\u00f8bere.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Kilder:<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <a href=\"https:\/\/gaes.kpmg.de\/\">https:\/\/gaes.kpmg.de\/\u00a0<\/a><\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<a href=\"http:\/\/www.autonews.com\/article\/20180116\/OEM09\/180119740\/mercedes-expects-25-percent-of-sales-will-go-online-by-2025\"> http:\/\/www.autonews.com\/article\/20180116\/OEM09\/180119740\/mercedes-expects-25-percent-of-sales-will-go-online-by-2025<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"En unders\u00f8gelse forudser, at behovet for fysiske bilforhandlere er dalende, og at forbrugeren forventes i h\u00f8jere grad at ville k\u00f8be deres bil online. Mercedes-Benz ansl\u00e5r, at 25 procent af deres salg i 2025 vil blive gennemf\u00f8rt online. I fremtiden vil bilk\u00f8bere b\u00e5de bestille og betale deres bil digitalt, helt uden&hellip;\n","protected":false},"author":5,"featured_media":79,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-78","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ikke-kategoriseret"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bilsalget blomstrer online - BilHandel.dk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bilhandel.dk\/blog\/bilsalget-blomstrer-online\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bilsalget blomstrer online - BilHandel.dk\" \/>\n<meta property=\"og:description\" content=\"En unders\u00f8gelse forudser, at behovet for fysiske bilforhandlere er dalende, og at forbrugeren forventes i h\u00f8jere grad at ville k\u00f8be deres bil online. 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